the findings of our "She Speaks" research report, we created messages and accompanying images as
a way to elevate the concerns of young women, and to put their aspirations
front and center in the struggle for reproductive freedom.
The tagline "Recognize
your strength. Recognize your power. Recognize your potential. Take care
of yourself." speaks directly to the complex realities
that many young women of color face today. They worry about HIV/AIDS and
their lack of health insurance, demonstrate a fierce self-determination
to take control of their lives, and want to start families someday.
focuses around three main issues:
Our orange "My people" image emphasizes community
and the control that a woman has over her own body in relation to the
people around her.