Using the findings of our "She Speaks" research report, we created messages and accompanying images as a way to elevate the concerns of young women, and to put their aspirations front and center in the struggle for reproductive freedom.
The tagline "Recognize your strength. Recognize your power. Recognize your potential. Take care of yourself." speaks directly to the complex realities that many young women of color face today. They worry about HIV/AIDS and their lack of health insurance, demonstrate a fierce self-determination to take control of their lives, and want to start families someday.
This campaign focuses around three main issues:
Our orange "My people" image emphasizes community
and the control that a woman has over her own body in relation to the
people around her.
Our blue "Mind. Body. Soul." image emphasizes maternal
health and well being, and highlights motherhood as a positive and
inspiring responsibility that many young women look forward to.
Our green "Keep on Living" image recognizes that young women see
their reproductive health on a spectrum with other concerns such as lack
of healthcare, HIV/AIDS and general well-being.
Click here to download a composite of all three images.